Po Yung TSUI
Chinese University of Hong Kong, Hong Kong
This study examines how organizational antecedents affect organizational identification (OI) of faculty members in the business schools of Hong Kong universities. OI is a perceptual cognition that links an individual to a particular group and identification with reference to an organization. While the four organizational antecedents include perceived organizational distinctiveness, inter-organizational competition, intra-organizational competition and perceived organizational prestige, the consequences are faculty members' in-role and extra-role performances. It was hypothesized that OI of the faculty members was positively related to the antecedents except intra-organizational competition and the two consequences. It also mediated the relationship between the four antecedents and two consequences. All 1,162 business school faculty members were invited to participate in a survey between August and October 2012. 194 completed valid questionnaires were received. The results indicated a high level of OI consistent with the collectivist cultural value of Chinese employees. However, it was found that OI was positively associated with organizational distinctiveness and organizational prestige only while there were no significant relationships between OI and inter-organizational competition as well as intra-organizational competition. These results were also contrary to the existing Western OI literature which shows that OI only affects extra-role behavior. Instead, OI was positively associated with both consequences of in-role and extra-role performances. Finally, the data did not support OI as a mediator. Further research in Chinese contexts and an extension of studies with more antecedents or mediators are recommended to retest the model and hypotheses.