Multimedia Educational Resources for Blended Learning

Fred KT KU
The Chinese University of Hong Kong, Hong Kong

The Chinese University of Hong Kong, Hong Kong

Michael KY FUNG
The Chinese University of Hong Kong, Hong Kong


Since fall 2010, a team of teaching staff at CUHK Business School has been probing for a new teaching strategy to increase the effectiveness of teaching and learning in Economics courses. The use of video teaching cases co-created by teachers and students is the key element. Groups of students are supervised to work on a video project that elaborates core economic concepts by using their own original examples. Based on this experience and the encouraging feedback from the students, we decide to establish an online platform - "Platform for Multimedia Educational Resources (PMER)". It is a resource platform that is accessible to all teachers and students in the university to enhance teaching and learning, nurture creativity through encouraging new and original ideas, and promote the use of multimedia resources to supplement traditional T&L activities. The platform comprises three components, namely "Teaching & Learning Resources", "Creativity", and "Video Basics".

1. Teaching & Learning Resources
This section contains multimedia T&L resources co-created by teachers and students. These resources are based on the video projects that are done by students, which require them to elaborate core concepts with real-life and original examples.

2. Creativity
Creativity is important in this ever-changing world, yet it has not been treated as a major emphasis in the local education system. To cultivate creativity, this section hosts video clips which are done by specialists on Creativity and Innovative Learning Activities.

3. Video Basics
In addition to mastering course materials, it is equally important for students to learn various skills in multimedia presentation for effective articulation and communication. In view of the unproficient skills in multimedia presentation, PMER offers video lectures on practical aspects such as filming and shooting, directing, as well as movie editing techniques.

Evaluation results show that multimedia resources are effective in clarifying concepts, showing linkages between concepts and reality, and deepening students' understanding in the discipline.

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